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Fade of the Day – Unbranded 121 (15 months, 1 soak)

If you’re a fan of fast faders, Unbranded’s heavyweight 21oz. denim will not disappoint. Reader Riley Gillespie of British Columbia wore these jeans for over a year, which isn’t all that surprising except when you learn he wore them ONLY ON THE WEEKENDS. So this actually accounts to a little over four months of leg time. Bravo, Riley, I hope you own a blue couch.


  • Name:  Unbranded 121 Skinny
  • Fabric:  Sanforized, 100% Cotton Japanese Raw Selvedge Denim
  • Weight:  21oz.
  • Fit: Skinny
  • Unique Features:
    • Hidden rivets
    • Blank leather patch
  • Available for $118 at Hypebeast Store