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Fade of the Day – Viapiana (14 Months, 2 Washes)

One-of-a-kind fades come in every day, but rarely do we get to see a pair of one-of-a-kind jeans. Today’s fade is a bespoke pair of Viapiana jeans worn by Gavyn Stroh of Canada. For over a year these custom jeans have been put through the paces on a college campus and in a cafe slinging shots as a barista. Stroh frequently bikes in his jeans, too, which bring out the slubby character of the 17 oz. denim quite well.

You can follow both Gavyn and his photographer Josh Dookhie on Instagram.


  • Name: Viapiana
  • Fabric: 100% cotton slubby redline selvedge denim
  • Weight: 17 oz.
  • Fit: Custom
  • Unique Features:
    • Lined rear pockets
    • Hidden rivets
    • Roped back pockets and belt loops
  • Available for $289 at Viapiana