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Inside Hinoya and Sunhouse – Tokyo’s American Casual Specialists

So many of us are intimately familiar with Japanese products and brands–we can parse out loom chatter, selvedge ids, and mill names without a second glance–but one side of the business those of us in the West never get a good look at is the Japanese retail scene. What’s it like to actually buy these products in country?

We went to Tokyo’s Ueno district to show you two of the very best American casual style clothing stores in Japan: Hinoya and Sunhouse to answer that question. We talk to managers Issei Kinoshita and Manabu Chikudate about the history of both stores and what it’s like to sell American style casual clothing in one of Tokyo’s busiest shopping districts.


Shot and directed by Ryan Lindow, produced by Kevin SteinbergerNick Coe, and David Shuck.