The internet has made our world a much smaller place (
It’s a small world, after all…) by allowing lightning-fast access to information from around the globe. Indeed, without it you wouldn’t be reading this article.
Therefore, with the growing interest in raw denim and neo-vintage clothing, it only makes sense that Levi Strauss & Co. (the proprietors of LVC) would update their website and reassert themselves as the original jeans-maker.
Marketing giant Paul + Williams took on the task of revamping the official LVC website from the ground up, and the results are clean, informative and aesthetically appealing.
We’re particularly stoked on the 501-specific page with photos and details of each major iteration of the classic Levi’s 501 jean from 1890 through to the 1960’s. There is also information about the Shrink-To-Fit process, a full product list, interactive timeline, vintage photo gallery and a soon-to-be-released Japanese-language page.
Check it out and let us know your thoughts!