101 Primers
Unsanforized vs. Sanforized Denim
We break down the differences between sanforized and unsanforized denim, from shrinkage to texture and fading potential.
shrink-to-fit
New Releases
Oldblue Co. Celebrates 10 Years With Epic Collection & Brick-And-Mortar
Rugged, well-built, and full of time-honored Westernwear charm, this release encapsulates everything Oldblue has been doing for the past decade, and more.
New Releases
Railcar Has Only One Roll Left of This Unsanforized Cone Mills Denim
The supply for American-made Cone Mills denim is depleting every day. And while we can’t say for sure when the…
Fade of the Day
Fade of the Day – Levi’s 501 STF ( 3 Years, 3 Months, Unknown Washes)
A pair of Levi's 501 shrink-to-fit (STF) after 3 years and 3 months of wear that have been with its wearer through thick and thin.
Fade of the Day
Fade of the Day – Levi’s 501 STF (3 Years, 1 Soak, Unknown Washes)
As we've seen time and time again, there’s nothing wrong with a good ol' pair of Levi’s, like the pair of Levi's 501 STF's on today's FotD.
Fade of the Day
Fade of the Day – Levi’s 501 STF (1 Year, 4 Washes)
Today's FotD features one of the most popular pairs of raw denim, Levi's 501 STF, after a year of wear and a few rounds of starching.
New Releases
Oldblue Co. 12.2oz. Cone Mills Shrink to Fit Jeans
Ready the bathtub with some cold water. Oldblue Co. presents their latest jean which uses Cone Mills' famous shrink-to-fit denim.
Fade of the Day
Fade of the Day – Levi’s 501 STF (15 Months, 2 Washes, 1 Soak)
The 501 is often where people start when buying jeans. From the fades on today's Fade of the Day, you'd never guess it was this submitter's first pair ever.
Fade of the Day
Fade of the Day – Levi’s 501 STF (7 Years, 6 Washes, Unknown Soaks)
Tried and true, these Levi's 501 STF are 7 years old and looking damn good for their age.
Fade of the Day
Fade of the Day – Levi’s 501 STF (2 Years, 6 Months, 1 Soak)
Do you remember your first pair of raw denim? These Levi's 501 STF's were Omar Esparza's first and he's still working on them after 2 and a half years.
