In the heart of the beautiful San Francisco fashion district lies Industrie Denim, a simple, yet expansive, shop founded in 2011 by American Rag creator, Mark Wert with the mission of being “the best denim store in the world”. While in S.F. recently for Denim Bruin, I had an opportunity to visit the store flaunts a love for denim and vintage goods in a modern world.
With the internet becoming such a prevalent tool for connecting denim enthusiasts and retailers, being able to visit a brick and mortar space like Industrie is refreshing; especially since they boast a resident “Jean-iuses” on-site who have extensive and helpful knowledge of denim.
In terms of the shop’s denim selection, Industrie currently houses more than 20 brands; from the more ubiquitous (e.g. Naked & Famous and Levi’s) to the those that are a little more unfamiliar, including Kato and Skargorn.
However, in order to expand their breadth and offer customers even more variety, Werts and company aim to never rest on their laurels. They’ll soon be bringing on fellow Californians Rogue Territory, Railcar Fine Goods, Rising Sun and Time & Silence, as well as PRPS and Pure Blue Japan (in case you missed it, check out stunning Fade Friday yesterday, the PBJ XX-011).
Despite their mission statement though, Industrie doesn’t solely focus on denim. They’ve also offer up complimentary goods which serve as fitting staples for any wardrobe and season.
Upon wandering the shop and looking the past the denim, one is sure to be discover heaps of essential shirts, shoes, and accessories. Note that each product intentionally shares the shop’s vintage feel and premium quality of every other product carried.
Unsurprisingly, the store draws myriad customers with not only a variety of tastes and styles, but also quite dissimilar intentions. There are so many vintage decorations and relics situated throughout the space that some customers are actually tourists who are just strolling in to take photographs.
Simply put, regardless of what type or brand of denim or vintage goods you’re looking for, you’re bound to find what you need at the one-stop shop, Industrie Denim. Though they might not be for everyone due to their overwhelming selection, you can’t help but be impressed by what they’ve created. Be sure to stop by if you’re ever in their neck of the woods; they’re located on 300 Grant Ave in San Francisco, C.A.