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Tenue de Nîmes Announces Own Denim Line

Tempting us with a vague description and disparate pictures, Amsterdam based denim boutique Tenue de Nîmes recently announced that they’re making their own brand of jeans (finally). TdN has collaborated with the likes of TellasonMomotaro, Rogue TerritoryRed Wing, and a slew of others, but this will be the first time that they release a product completely their own. Like the recent teaser for Star Wars XVII, little was revealed and a lot was left to speculation. What TdN did say was that they “really wanted to make something that would meet the demands of the 21st century denim aficionado.” Lofty goals.

Gathering what information we could from the photos, the fabric looks like a much lighter shade of indigo with a purple-ish tint to it, possibly a denim dyed with natural indigo rather than synthetic indigo – definitely a good start. The photos look like TdN is going for a somewhat minimalist aesthetic with tonal stitching, and lack of rear pocket arcuates. Belt loops look as though they’re sewn into the waistband, but bartacked from the backside of the loop, much like what you might see on a pair of chinos.

Selvedge fly, almost a given nowadays. Bartacked coin pocket with the Tenue De Nîmes logo present in the form of tonal stitching. Herringbone pocket fabric. Rear pockets don’t appear to be bartacked, which could mean hidden rivets. The way that the top of the rear pockets are stitched might mean that they’ve lined them too. TdN did get rather meticulous with the custom top button. Any more intricately detailed and it might as well have been a coin out of the US Mint.

The post does mention another interesting detail. They say that the jeans are “touched in San Francisco and manufactured in Italy”. Touched in San Francisco? Whatever that means, it piques my curiosity. And of course, all of this is just speculation. In any case, Tenue De Nîmes has been developing this jean for 3 years to much demand, and it’s very exciting to see what comes of it (and JJ Abrams too).

The jeans are set to release by the end of February and if you want to be one of the first 60 to grab a pair, let them know in the comment section of their post.