The man, the myth, the legend. Levi Strauss is a true global icon – not just to denimheads. Yet surprisingly little is known about the man who gave the world blue jeans. Luckily Lynn Downey, Levi’s‘ first (and now emeritus) in-house historian brings to Levi himself to life. Downey spent nearly a quarter century with Levi’s, essentially establishing their archives and growing the collection – and her knowledge – over the years.

In her full-length biography of Mr. Strauss, she describes his childhood journey from Germany to San Francisco, his wide-ranging role in contemporary American culture, from fashion and business to faith and philanthropy.

Pick up a copy and let us know what you think! Available at Amazon for $34.95.