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A 9-Minute Documentary on the Swiss Jeans Freak and The Jeans Museum

Our guy Reudi Karrer, aka Jeansus, is known as one of the top denim collectors in the world. He’s the creator of the world’s only independant denim museum, which displays but a portion of the 12,000 pieces he has accumulated from 43 years of collecting. You may recognize his name from his occasional knowledge drops in our comment sections or from his very own Fade Friday appearance where he proudly displayed his 25oz. Iron Heart Mega Beatle Busters (zero washes mind you).

Not one to pass up a knowledge download, Dutch denim brand Benzak Denim Developers (BDD) traveled to Switzerland to meet up with Ruedi and interview the legend about his initial exposure to denim, the museum and its contents, and his thoughts on why denim is so special.

The meeting was filmed and a nine-minute short was put together to shine a light on Ruedi, his obsession, and the small denim donation BDD made to the museum. The finished product is a rare glimpse into the mind of that rare individual that found what they were really into and decided to take it as far as possible.