Designer Eiichiro Homma, as well as taking the helm over at Nanamica, has also been producing some of the coziest Japanese outdoor gear through The North Face Purple Label. This extremely sought-after sub-brand riffs on the practical and durable staples of The North Face, giving them a little more soul in the process.
Although extremely exclusive and only available in Japan, The Purple Label’s Fall/Winter 2017 collection feels both earnest and unpretentious. The Purple Label brings the high-performance substance of The North Face with a little more whimsy than what you’d find at your local outdoor goods retail store. Slouchy ski-lodge sweaters and a Marty McFly-esque vest are complemented by the heavy-duty parkas for which the original brand first gained clout.
Plan your next vacation to Japan so you can get your cold little hands into the warm downy pockets of the Purple Label before winter.
The full lookbook is available at Nanamica.