Taking a forward-leaning approach towards retail, Canadian retailer, Lost & Found, turned to Instagram polls and opted to let their customers dictate their next exclusive/inclusive Viberg offering, rather than drawing something up by themselves. (Seems like less work to me, selling your customer on something you think they want sounds much more risky than selling them on something the’ve already told you they want.) So what did those customers want exactly?
When the poll ended and all results were tallied (under the independent and trustworthy eyes of those at Ernst & Young, of course), it was learned that the L&F customer most yearned for a roughout suede shoe in wheat, formed around the 1035 last. They the also wanted that upper to be fixed into place with a natural midsole and the 2060 Vibram outsole via stitch down construction, brass eyelets and leather contrast laces, because details.
And considering that it doesn’t look like a NikeID session gone horribly awry, letting your customer dictate design might be a good call after all. I hope more shops take note.
Speaking of notes, do note that sizing is extremely limited. If you have any inclination you should probably jump on it.
Available for $795CAD (~$630USD) at Lost & Found.