Sustainability is a conversation that needs to be had. And if you’re in the business of denim, you know that there’s a lot of environmental issues revolving around denim production. Soorty’s Cradle to Cradle denim production aims to produce fabrics within a totally circular production model. Their C2C GOLD Certified™ denim is hyper-focused on sustainability, and is evaluated by a third party for material health, material re-utilization, renewable energy, water stewardship, and social fairness. Their fabric line offers a wide range of options of weight, stretch, and constructions and the gamut is more than enough to satisfy denim-focused designers.
And what better way to look to our future than with a futuristic collaboration? Together with The Fabricant, Soorty’s eco-friendly denim gets a digital treatment. A “digital fashion house”, The Fabricant specializes in hyper-realistic 3D renderings of garments for use in film, photoshoots, and more. Their tech-focused approach to fashion produces editorials, lookbooks, eCommerce, and more, eliminating the need for traditional, physical photo and video shoots.
So, no, it’s not a physical product. But, if you want to see what the future of denim could look like without the wasteful side effects of a physically produced product that may never see through to production, this is just the collab you need.
To learn more about the project, visit Soorty.