For today’s Fade of the Day, we are featuring Alexander Ohlson of Sweden whose TCB ’20s Contest Jeans have been fading away for 15 months. During this time, Alexander has worn these jeans to the office and the pub alike and has given them eight washes total. Apart from a repair on the crotch and the left back pocket where he puts his phone, Alexander’s jeans have held up well, living up to their heritage, 1920s inspiration.

Alexander notes that TCB has amazing fabric which seems to fade itself (in this case using Zimbabwe cotton) and whether this is a denim innovation or just modesty, there is indisputably some nice fading going on. The overall fading of the jeans reveal a rich grainy texture which blends the fade lines into the rest of the jeans in a cohesive way. This washed-out almost vintage look definitely compliment the 1920s jeans.  The soft but plentiful whiskers give off a wavy effect and lead the eye to the mid-thighs which have a few lines on the inner edge, a rarer place for creases. The knees and honeycombs are subtle but work well with bursts of heavier fading throughout. However, it is the seat and cinch back which push the fabric the furthest and show the fading potential of the denim here.

You can follow Alexander on Instagram and at his blog Indigo Veins.

TCB ’20s Raw Denim Jeans

• Fabric: 100% cotton selvedge denim
• Fabric weight: 12.5 oz.
• Fabric source: Japan
• Made in: Japan
• Fit: Straight
• Additional Details:
  • Raw or one-wash
  • Suspender buttons
  • Back waist cinch
  • Button fly
  • Crotch rivet
  • Exposed rivets on back pocket
  • Leather patch
  • Branded hardware
• Available at: TCB for 21,600 Japanese yen (~$195)