North No Name has gained some much desired western exposure in the last twelve months thanks to the likes of Clutch Cafe and Standard & Strange managing to stock their product. The brand specializes in hand-made, hand-embroidered, felt patches. All patches are made in their Tokyo studio and sewn using a single-needle machine.
Heavily inspired by post-war Americana imagery (think motorcycle outlaws, military graphics and music subcultures) North No Name started out as vintage clothing dealers, so it’s no surprise that they’ve taken the visual inspiration found in mid-century collectible American clothing and taken it to a new level.
Self-proclaimed ‘Felt Crafters’, these aren’t the kind of iron-on patches you’ll find on eBay, these are incredibly detailed works of arts comparable to a handmade moccasin or shuttle loom selvedge denim. From motorcycles and skulls to coffins and pin ups, it’s all available in patch form.
Available from $70-140 at Clutch Cafe