Will Varnam is a freelance writer, style enthusiast, vintage archivist and retail store manger who resides in the UK and on Instagram under his handle @rugged_style. Coming from a background of collecting historic vintage garments for almost two decades, Will fuses his passion for history with an eye for creativity and design within the clothing world.
Paraboot's Clusaz offers the traction of am outdoor boot with the flexibility of a derby, making for a versatile shoe for hikes up hills or to coffee shops.
This beauty lets everyone know you're up for a barn dance no matter the time of day with its smiley pockets - a lesser-seen western shirt detail.
Combining heritage know-how, great fits, and desirable colors, Velva Sheen continues to go from strength to strength with its Wider Border Tee.
For SS20 Jelado has kept up the vintage momentum and offered one of the best pre-washed selvedge denim jeans we've ever come across.
Besides being damn good-looking shades, the devil is in the detail with Tender's acetate-framed Slimmer Top Sunglasses.
WTAPS continues its offering of military-themed rugged streetwear the brand is known forwith this nifty nylon seven-panel cap.
Dr. Collectors is doing what it does best with this Classic Bandana T-Shirt - elevating a basic garment with wabi-sabi, hands-on crafting techniques.
With a 'shit hot quality' guarantee, this thing won't come Belt Loop Buddy from Good Art HLYWD won't be coming unclipped any time soon.
The Cross Slide from Shoe The Bear mixes a steez cocktail with a super supple tan suede leather and an eye-catching white razor EVA sole.
If you ever had the urge to watch a murderous pair of jeans go on a bloody killing spree Slaxx is here to fulfill your darkest denim dreams.
