In a landscape where the boundaries of collaboration as we once knew it are now permanently blurred, there are few new announcements that really cause any intrigue at all. In today’s world, literally anything is possible and the visualization of a future partnership between Lexus and Hender Scheme is a prime example of where we’re currently at. The car giants have tapped the Veg Tan leather specialists to reinterpret their latest concept car’s entire interior.
I’ll be honest here and say that I’m confused by this whole thing. I feel like Hender Scheme’s only input here is the choice of leather, so why Lexus felt the need to enlist them to virtually apply leather to one of their interiors other than for some clout is kind of beyond me. Lexus claims to believe that cars of the future will become an extension of human intent, and the gradual wear of this prospective leather interior is wholly unique to each driver and will then act as a reflection of their experience of the car over time. Interesting. To be honest, the only time my car is an ‘extension of my human intent’ is when I’m sat in it at a drive-through waiting for something far too greasy to be eating in a 100k+ car.
This one has left many scratching their heads, and a bunch of Lexus employees using the word ‘patina’ way too much.