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Apparently, These Hollywood Ranch Market Shorts ‘ Feel So Good’

I’ll go out on a limb here and say that this might be the best product name I’ve ever come across in a minute. Tokyo-based brand Hollywood Ranch Market introduces their Feel So Good Shorts for the upcoming warmer months, a short that upon first glance seems run of the mill but in actual fact has some nifty features that very much justify the name choice.

Made in Japan from a cotton (96%) and polyurethane (4%) fabric, the mix ensures they’re lightweight and also wrinkle-free which will not only make you feel so good when wearing them but also means you can easily roll them up and carry them in most bags. The practicality doesn’t end there folks, as well as the two slash side pockets –with the right side housing a coin pocket– and twin back pockets, you’ve got a loop on the right side perfect for either a wallet chain or carabiner, elasticated waist to help hide any inevitable holiday weight, all finished with some tasteful branding on the back pocket.

Available now in Black or Beige from Hinoya priced at ~$87

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