This week's Fade Friday shows off some of the first fades to come out of the A.P.C.'s latest fit, the Petit New Standard.
After weeks of speculation and rumours, French basic wear brand, A.P.C., unveiled their joint collection with Kanye West, including the raw "KANYE JEANS".
A.P.C. are known for their minimalistic approach and timeless raw denim jeans. We profile the brand and its founder/head designer, Jean Touitou.