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Fade Friday – Warehouse x Blue In Green x SuFu 660 Contest

For this week’s Fade Friday, we’ve chosen to re-cap an incredible denim fade competition that ran in 2007.  Although this took place some time back, the scale that this idea operated at and amazing resulting fades warrants as much attention as a single post can provide.

The contest rules and implementation were very simple.   Japanese denim manufacturer, Warehouse, NYC-based denim shop, Blue In Green, and Denim forum, SuperFuture (specifically one of their members, “Cheep”) teamed together to issue specially marked pairs of Warehouse Dubbleworks 660 to 215 participants across 20 countries.  Each participant was given exactly one year to achieve as “ideal” (for lack of a better word; we’re not sure what the criteria was) of a fade and wear as possible.  The results were judged by Gordan Heffner, of Blue In Green, and a rep from Warehouse.

The goods…


  • Warehouse x Blue In Green x Superfuture 660
  • Fit: Low/Mid Rise Tapered Leg
  • Weight: 14 Oz.
  • Denim: Warehouse Original Japanese selvage denim
  • Cotton: 100% Memphis USA
  • Color: Pure Indigo
  • Other:
    • Steel punch through rivets
    • 100% cotton thread top stitching
    • Embossed deer skin leather patch
    • Made In Japan

Photos* – Before (source: blueingreensoho.com; *note – the actual contest pair were slightly modified)

*Warehouse Jeans - 660BlueinGreen - Low/Mid Rise Slim Taper

Photo’s After – Winners

First Place - Warehouse x Blue In Green x SuFu Contest

First Place - Won a pair of 660's cut and sewn up made of a Warehouse Original dead stock denim which was hand dyed with natural indigo

Second Place -

Second Place - Won a replacement pair of the contest 660's

Third Place -

Third Place - Won a Warehouse Garrison Leather Belt

Photo’s After – Other

SuperFuture user - cheapmutharfukr

SuperFuture user - FatBaldMen

SuperFuture user - Pennyoka

SuperFuture user - Fookums

SuperFuture user - Fookums

SuperFuture user - Fookums

SuperFuture user - Contingency Plan

SuperFuture user - lildavid

SuperFuture user - lildavid

SuperFuture user - soonami

SuperFuture user - was ist los (2nd place, I believe)

SuperFuture user - rnrswitch

SuperFuture user - JohnnyRed

SuperFuture user - JohnnyRed

And the list goes on…seriously.  Check our additional resources below to view more!

Additional Resources

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