With a factory direct model of retail, Factelier seeks to not only bring awareness to the “Made in Japan” label, but to the Japanese factories themselves. With middlemen vying for the lowest costs in order to satisfy retailers and customers, factories often times lose money in the process. Even worse, they can get so deep into this cycle that they have to cut workers or even shut down altogether.
Factelier brings factories to the forefront by presenting a factory-direct model of retail whereby they partner with factories around Japan to produce and sell goods straight to the consumer. This way, they’re not limited by minimums, wholesale, or retail markups. And they do more than just sell the goods. They tell compelling stories about these amazing factories to put it all into context.
One of these factories is Japan Blue Jeans. You can read about the story of JBJ here or take a sneak peek inside the factory via the short video produced by Factelier. Ignore the fact that the indie folk rock playing in the background gives the video a Kickstarter-y feel.
Their most recent collaboration with JBJ is a jean that uses a 65/35 Zimbabwe/Memphis cotton which has a softer and lighter hand. They took classic fits typically found on trousers and applied it to the jeans, giving it a clean tailored silhouette. You can expect all the quality and detail that JBJ is known for, but without the prices you are accustomed to. At about $100USD, who could say no? Grab yours at the Factlier website.
