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Fade of the Day – Gustin 1968 Cone 14 oz. (1 Year, 7 Washes)

Gustin often gets heat amongst serious denim heads, but hang fire on this Fade of the Day because Chris Johnsen’s impressive 1968 Cone 14 oz. jeans tick all the boxes – they’ve got honeycombs, whiskers, and some nice profiles on each back pocket.

Chris was seriously dedicated to this pair and wore them without fail for a year while working as a welder. That explains how they got those cool rust-colored gradients on the thighs, which still remain despite being washed seven times in the last twelve months. Of course, having taken such a thrashing at his day job, these Gustin classics have undergone a couple of repairs – Chris took his sewing machine to the knees and hems to keep them intact but kept the scuffs on the seat for effect. This is one top-class example of well-worn American denim.

You can follow Chris on Instagram.

Gustin 1968 Raw Denim Jeans

  • Fabric: 100% cotton selvedge denim
  • Fabric weight: 13.5 oz.
  • Fabric source: USA (Cone Mills)
  • Made in: USA (California)
  • Fit: Straight, Slim and Skinny
  • Additional Details:
    • Sanforized
    • Button fly
    • Leather patch
  • Available at: No longer available.