• Start Here
  • Shop

Fade Friday – Momotaro Unknown Model (10+ Years, 3 Washes, 5 Soaks)

10 years into his Momotaro jeans and Julian from Chicago has produced some work he can be really proud of. And although we’re all about the participation medals over here, we really mean it. Worn daily while going about his business which includes being maybe our first graffiti artist, this denim evolution is the kind that can only be achieved after a long life. Speed run fades, no matter how immaculate, will never compare to the slow passage of time.

Featuring a super washed-out seat leading to honeycombs that have seemingly grown additional honeycombs, there is some great variety on display. The same goes for the flip side, except the whiskers — instead of multiplying —  have begun to fade away. That’s how long these jeans have been around the block.

But the best part for us is the veiny creases along the knee craters complete with a monster blowout on the left leg. Finished with some perfectly frayed front pockets and a beautifully janky back right pocket situation, there is no mistaking authentic wear for pre-distressed nonsense. And just in case you were doubting if our guy really dabbled in the street arts, of course, there are paint specs sprinkled down the legs which add even more character and authenticity to Julian’s jeans.

Join today and gain instant access to:

2 product giveaways per month
Exclusive Heddels+ articles and podcast episodes
Heddels+ Discord community
No ads on the entire Heddels site
Up to 20% off at the Heddels Shop, STAG Provisions, Blue in Green, Clutch Cafe, and more!