• Start Here
  • Shop

ONI Denim Emulates Kasezome Denim With a Rope-Dyed Natural Indigo Collection

Even the well-informed raw denim lover might occasionally pick a pair of jeans off the rack and ask, “Why are these over $400?” The answer, usually, if the fabric has an extra-nuanced look to it, is that it was hank-dyed:  an artisanal dyeing process that often involves dunking handfuls of thread by hand.

Hank-dyeing or kasezome dyeing is much sought-after among denim connoisseurs, but oftentimes the price-tag can be prohibitive, even compared to typical high-end Japanese fare. Luckily for you, ONI has developed a new 16 oz. natural indigo denim that gives off the look and hand of kasezome, but at a more palatable price-point.

Their already-stubby fabrics pair well with this natural indigo rope-dyeing, which actually allows fades that hank-dyeing just can’t match. Available in two jeans and one jacket, you can get your natural indigo fix no matter your style preference.

And best of all, for the minimalists in the house, these exclusive Blue in Green editions removes the arcs, to keep the focus off the brand and on the gorgeous natural blues.

Available from $360 at Blue in Green

Join today and gain instant access to:

2 product giveaways per month
Exclusive Heddels+ articles and podcast episodes
Heddels+ Discord community
No ads on the entire Heddels site
Up to 20% off at the Heddels Shop, STAG Provisions, Blue in Green, Clutch Cafe, and more!