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Robert Lim

I'm fascinated by things that are unique and honest, produced by people who risk failure while pushing themselves to create something that's never been created before. Current heroes include Chef Alex Stupak, winemaker Serge Hochar (RIP), designer Errolson Hugh and the countless musicians that give me daily sustenance and inspiration. "Between thought and expression, lies a lifetime."

Coffee,-Cafés,-and-Community---A-Chat-with-Liz-Clayton</a>

Coffee, Cafés, and Community: A Chat with Liz Clayton

Feb 27, 2019 | by Robert Lim

If you run across anything written by Liz Clayton, you should read it. It would probably be on coffee, possibly…

Noah's-Brendon-Babenzien-On-How-to-Run-a-Brand-the-Right-Way-Part-II</a>

Noah’s Brendon Babenzien On How to Run a Brand the “Right Way” Part II

Jun 21, 2018 | by Robert Lim

This is the second part of a two-part interview with Noah founder Brendon Babenzien, talking about his approach to trying…

Noah’s Brendon Babenzien on Trying To Run a Brand the Right Way

May 31, 2018 | by Robert Lim

Just to let you in on a secret – many of the pieces I write here are the simple result…

making-something-with-your-hands-or-the-joy-of-cooking-beneath-the-surface-books

Making Something With Your Hands (or, the Joy of Cooking) – Beneath the Surface

I have no idea how other people spend extended holiday time off away from work, but I use it to…

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pulling-it-off

Pulling it Off – Beneath the Surface

Nov 30, 2017 | by Robert Lim

Dear Mr. Vernon, we accept the fact that we had to sacrifice a whole Saturday in detention for whatever it…

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Khadi: The Fabric of Indian Independence – Beneath the Surface

Sep 28, 2017 | by Robert Lim

There are few founding fathers that still have the resonance of Mohandas Karamchand Gandhi (perhaps better known as Mahatma Gandhi)….

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Jeans for the 21st Century? Outlier’s Dyneema End of Worlds – Beneath the Surface

Jul 27, 2017 | by Robert Lim

When Outlier debuted their Slim Dungarees pants in 2011, they described them as a twenty-first century take on jeans: “There’s…

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The Cooptation of Sneaker Culture – Beneath the Surface

Jun 15, 2017 | by Robert Lim

I was traveling for work one day for a day-long meeting, at one of my company’s other offices. I was checking…

Noise-Has-Value-Damon-Krukowski’s-The-New-Analog</a>

Why Noise Has Value and Damon Krukowski’s The New Analog – Beneath the Surface

May 18, 2017 | by Robert Lim

I’m standing on a train platform in San Francisco — it’s February and I’m heading to Noe Valley, in a part…

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Made in NYC (How the Garment District Helps Young Brands) – Beneath the Surface

Apr 27, 2017 | by Robert Lim

Let’s address the elephant in the room, as it were – Made in the USA is a thing.  And not just…

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(c) 49 Oz. 2011 - 2019