Jeans for the 21st Century? Outlier’s Dyneema End of Worlds – Beneath the Surface
When Outlier debuted their Slim Dungarees pants in 2011, they described them as a twenty-first century take on jeans: “There’s…
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Robert Lim
I'm fascinated by things that are unique and honest, produced by people who risk failure while pushing themselves to create something that's never been created before. Current heroes include Chef Alex Stupak, winemaker Serge Hochar (RIP), designer Errolson Hugh and the countless musicians that give me daily sustenance and inspiration. "Between thought and expression, lies a lifetime."
The Cooptation of Sneaker Culture – Beneath the Surface
I was traveling for work one day for a day-long meeting, at one of my company’s other offices. I was checking…
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Why Noise Has Value and Damon Krukowski’s The New Analog – Beneath the Surface
I’m standing on a train platform in San Francisco — it’s February and I’m heading to Noe Valley, in a part…
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Made in NYC (How the Garment District Helps Young Brands) – Beneath the Surface
Let’s address the elephant in the room, as it were – Made in the USA is a thing. And not just…
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Why Physical Stores Matter – Beneath the Surface
Retail stores come and go, for many reasons. Rising rent, changing tastes and, of course, increased competition from the Internet….
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Variations on a Theme – Buffalo Check Plaid – Beneath the Surface
I’ve written before about menswear standards – classics that serve as a blank canvas for designers and brands to express…
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The Afterlife of Cheap Clothing – Beneath the Surface
Dear reader, this is the second of a two-part piece about the hidden costs of cheap jeans. If you haven’t…
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How Can Jeans Cost $20? – Beneath the Surface
Let’s face it – the apparel, footwear, and accessories featured on this site are pretty awesome, but not necessarily affordable…
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The Summer Reading Round-Up – Beneath the Surface
Reading is truly fundamental here at Surface HQ. I greatly admire those who have put in the time to research…
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Natural Wines, The Raw Denim of Wine – Beneath the Surface
Wine is amazing – it’s an endless source of discovery and pleasure that makes me realize just how huge this…
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