Heddels

Saddle up, partner! We're discussing the image of the American cowboy and the effects it had on the spread of denim jeans in the early 20th century.

Denim goes national as we see the rise of Lee and Blue Bell to compete with the growing western behemoth of Levi's in this week's episode.

From wide, grinning whiskers and subtle thigh creasing to nearly bone-white knees and a very sculpted seat, these Lee 101s mean business this Fade Friday.

As it edges up on nearly a century of continuous operation, we look at Greenspan's in LA, one of the most iconic clothing retailers in history.

Women's raw denim options are unfortunately few and far between, Lee resurrects a pair from their archives to help correct that.